Factors of the organization and peculiarities of small enterprises activities in rural green tourism

  • Valentyn Penkovsky Pereiaslav-Khmelnytskyi Hryhorii Skovoroda State Pedagogical University
  • Mykola Kucherenko Pereiaslav-Khmelnytskyi Hryhorii Skovoroda State Pedagogical University
Keywords: small enterprises, rural green tourism, content, organization, factors, external and internal environment, activity, features, competition, management

Abstract

The subject of the research is theoretical aspects and practical approaches to organizing of small rural tourism enterprises and establishing the features of their activities. Setting the task, the purpose of the study. The purpose of the work is to substantiate theoretical foundations of the organization and practical approaches to small enterprises activities in rural green tourism on the basis of establishing their content and identifying factors and features. Method or methodology for conducting research. Both scientific and special methods of scientific cognition have become the methodological basis of the article. In the process of writing the article the following methods were used: monographic, historical, generalization and abstraction, SWOT-analysis, statistical groups, system and structural analysis and synthesis. Results of work. The article substantiates theoretical foundations and practical approaches to determining the nature and factors of organization of small enterprises in rural green tourism. The content and regulatory foundations of the organization of small forms of management, first of all, in rural green tourism are investigated. On the basis of the critical analysis of the most widespread interpretations of the concept of "small forms of business" the essence of small enterprises in rural green tourism is determined, as well as the peculiarities of their activity are set. The main factors of influence of the external and internal environment on the organization, activity and development of small rural tourism enterprises are revealed. Their use in management on the basis of competitive advantages is substantiated. The field of application of results. The findings and results can be used in the work of rural green tourism enterprises, rural territorial communities, and municipal authorities; in the educational process of higher education institutions of economic and tourism or their departments. Conclusions according to the article. Small forms of management in rural green tourism are the subject of micro-entrepreneurship. They carry out their activities in accordance with the requirements of rural development, hospitality, agriculture, transport, environmental situation and environmental activities in the countryside. In addition, it is one of the types of self-employment of the population, which raises the role of patriotism, local history; averages the elements of active work and recreation; creates a living environment close to nature; contributes to improving the living standards and quality of life of rural residents. In view of the above, the organizational and economic foundations of small forms of management activities in rural green tourism are determined in relationship of the business entity with the factors of its external and internal environment.

Downloads

Download data is not yet available.

References

1. Hospodarskyi Kodeks [Business Code]. URL : http://zakon2.rada.gov.ua/laws/show/436-15/page2 [in Ukr.].

2. Makarenko, Yu. P. (2012). Ahrarni mali hospodarstva: umovy ta shliakhy rozvytku [Agrarian small businesses: conditions and ways of development] : monohrafiia. Dnipropetrovsk: Sich, 680 p. [in Ukr.].

3. Lyashenko, I. V. (2002). Zelenyiy turizm kak ob'ekt predprinimatelskoy deyatelnosti dlya malyih form selskogo hozyaystva [Green tourism as an object of entrepreneurial activity for small forms of agriculture]. Ekonomika i upravlenie, 6, 29-31. [in Ukr.].

4. Romaniuk, I. A., Yarovyi, V. F. (2017). Sotsialno-ekonomichna efektyvnist funktsionuvannia pidpryiemstv silskoho zelenoho turyzmu ta haluzi turyzmu zahalom [Socio-economic efficiency of the functioning of enterprises of agricultural green tourism and the field of tourism general]. Visnyk Berdianskoho universytetu menedzhmentu i biznesu, 4 (40), 53–58 [in Ukr.].

5. Marmul’, L. O., Pinchuk, T. A. (2008). Orhanizatsiya ta rozvytok ahrarnoho turyzmu v rehioni [Organization and development of agricultural tourism in the region]. Kherson, Aylant, 168 p. [in Ukr.].

6. Ignatenko, M. M., Runcheva N. V. (2017). Protsesy resursozabezpechennia spetsializatsii ta kontsentratsii vyrobnytstva v korporatyvnykh ahroformuvanniakh. [The processes of resourcing of specialization and concentration of production in corporate agricultural enterprises]. Ekonomika ta derzhava, 1, 10-14 [in Ukr.].

7. Zakon Ukrainy «Pro turyzm» [Law of Ukraine «Pro Tours»]. URL: http://search.ligazakon.ua/l_doc2.nsf/link1/Z950324.html [in Ukr.].

8. Marmul’, L. O., Usachenko, L. M., Nediukha, M. P. & Nezvyschuk-Kohut, T. S. (2014). Udoskonalennia upravlinnia diial’nistiu turystychnykh pidpryiemstv [Improvement of management of tourism enterprises], Kherson: Hrin’ D. S., Ltd.190 p. [in Ukr.].

9. Penkovsky, V. S. (2017). Formuvannia ta rozvytok hospodarstv silskoho zelenoho turyzmu [Formation and development of farms and rural green tourism] avtoref. dys. ... kand. ekon. nauk : 08.00.04 ; Poltav. derzh. ahrar. akad. Poltava, 20 p. [in Ukr.].

Author Biographies

Valentyn Penkovsky, Pereiaslav-Khmelnytskyi Hryhorii Skovoroda State Pedagogical University

PhD, Lecturer of the Department of Vocational Education

Mykola Kucherenko, Pereiaslav-Khmelnytskyi Hryhorii Skovoroda State Pedagogical University

Senior Lecturer of the Department of Finance, Accounting and Taxation

Published
2020-02-12
How to Cite
Penkovsky, V., & Kucherenko, M. (2020). Factors of the organization and peculiarities of small enterprises activities in rural green tourism. University Economic Bulletin, (44), 24-30. https://doi.org/10.31470/2306-546X-2020-44-24-30
Section
Agrarian Еconomy

Most read articles by the same author(s)